Become a Sponsor

Sponsorship Opportunities

2020 has been a challenging year for many in our community for local families, individuals, and many businesses as well.

As such, we recognize that your donor and sponsorship dollars need to go further than ever before.

We have altered our Sponsorship Program to include our two largest fundraising events, so we can offer best return on your sponsorship.


Coldest Night of the Year 2021

The Coldest Night of the Year is an opportunity for people to get out and brave the cold while walking and raising money for Parkland Food Bank Society.

Sponsorship in the Coldest Night of the Year is a unique opportunity for businesses to reach a wider audience while aligning with a charity dedicated to supporting your community. Parkland Food Bank Society relies on businesses like yours to continue our work. Consider a sponsorship today to bring hope to our city.

Lead Sponsor in our Location – $2500

  • Opportunity for opening remarks during virtual opening ceremonies
  • Logo/sponsorship recognition to be included on all Parkland Food Bank email signatures (optional)
  • Recognition on team/participant pages, website, email, media ads, and virtual opening ceremonies
  • Clickable logo on team and participant pages (seen by all participants and donors – 4X the reach of a physical route sign!)
  • Option to host “Curbside Toque Pick-Up” and have signage
  • Option to add a “Proud Sponsor of CNOY” badge to company emails, website, and social media

Rest Stop Sponsor – $1000

  • Recognition on website, email, social media, and virtual opening ceremonies
  • Optional booth at toque pick-up
  • Clickable logo on team and participant pages (seen by all participants and donors – 4X the reach of a physical route sign!)
  • Option to add a “Proud Sponsor of CNOY” badge to company emails, website, and social media

Event Sponsor – $500

  • Recognition on website, email, social media, and virtual opening ceremonies
  • Clickable logo on team and participant pages (seen by all participants and donors – 4X the reach of a physical route sign!)
  • Option to add a “Proud Sponsor of CNOY” badge to company emails, website, and social media

To become a Coldest Night of the Year sponsor, please contact:

Sheri Ratsoy, Executive Director
Phone: 780-571-5715
Email: sheri@parklandfoodbank.org

Next Steps

  1. Confirm Your Sponsorship Level

Please call or email your CNOY sponsorship representative to discuss your sponsorship type and financial level (see contact area above for more info).

  1. Email Logo

Please email your CNOY sponsorship rep a high quality copy of your corporate logo. Your logo will appear on your local CNOY location’s page, usually within a day or so. (Visit cnoy.org/locations to see the location list, and click on your city name to see your local page).

  1. Make a Payment

Once you have confirmed your sponsorship type and amount with your rep, you will receive an invoice directly from Blue Sea Foundation (the charity who operates CNOY). From there, you can quickly and securely pay your invoice online via Credit Card.

Note: We also accept cheques (allow 1-4 weeks for processing). Please make payable to “Coldest Night of the Year”, and mail directly to Blue Sea Foundation, 260-659 King St. East, Kitchener, ON, Canada, N2G 2M4.